Luciano Bove at IAAD OPEN DAY

Luciano Bove at IAAD Design school Torino, Italy

 Dear friends,

I had the chance to spend 2 days with students of IAAD Italian Design school in Torino. In fact there is IAAD OPEN DAY and  during these 2 days I gave 2 lectures on Portfolio Design management and talk in general about the car designer role as profession. It was an opportunity to reaffirm what I often write on this blog,  students were motivated to ask me lots of questions to become part of my lecture. I tryed to make them active listeners instead of passive ones. I think the experiment worked quite well because all of them followed me for about 2 and a half hours with no interruptions (that was a challange!) and seemed really satisfied at the end.

Go visit the school to have more infos about yesterday's OPEN DAY at IAAD Design school.

Copic Day with Michele Leonello in Firenze, Italy.

In Florence on the 4th of April there will be the "COPIC DAY" demo and tutorial sketching stage with Michele Leonello and Vera Taccani.

The event will take place on 4 April 2011 from 11.30 AM to 18.00 at the Faculty of Architecture – University of Florence in Via Vittorio Emanuele 41, Calenzano, Florence, Italy.

Via Carbodydesign.com

MCE Car Design Workshop full immersion in September.

 Hello Designers!

Based on the massive success of the 2009 Seminars, Motorcity Europe is launching a new series of Automotive Design Workshops in August and Sept 2010. Open to students, professionals, working designers and even non-designers, the goal of these Workshops is to improve designer's skills, job potential, plus broaden the general knowledge base of creativity and automotive design.

2 Workshops will be available: A Two Day Intensive Weekend Seminar and a Five Day Extended Project Workshop. The Five Day Workshop will provide participants the opportunity to develop a portfolio project alongside professional designers from companies like, Kia, Jaguar, Ford, Mazda, Pinninfarina, Citroen, and more. Both Workshops are available in two levels: intermediate and advanced.

To sign up, please go to our website www.motorcityeurope.com and
DOWNLOAD WORKSHOP BROCHURE for full details.
Or simply reply to this email to Register!

Check out the YOUTUBE video at: http://www.youtube.com/watch?v=aW0u9YYVXco

See the latest PRESS at: http://www.carbodydesign.com/archive/2010/07/motorcity-europe-design-seminars-summer-2010/

We look forward to seeing you here.

David Hilton
MCE Director

MCE Summer Workshop

Design studio Motorcity Europe (MCE) has announced tha launch of new design workshops that will take place in Cologne, Germany, on August and September 2010. The two- and five-days courses are available in both intermediate and advanced level.

This is a good opportunity to learn fast some basics about car design sketching, modeling and Alias modeling.

Check out full article it is really interesting!

Chris Bangle workshop at SPD Milan design school

After the success of last year's summer course Scuola Politecnica di Design
organizes from July 9th to July 15th another workshop with Chris Bangle.
This year the theme of the workshop is “An Endeavor in Discontinuity: Exterior Car Design of the Future”

This will be a unique design experience and it will allow participants from all
over the world to project and work in close contact with one of the most
innovative designers of the current scene.
Beside the workshop there will be the possibility to visit exhibitions and
design show-rooms to make the stay in Milan even more exciting.

Participation to the workshop is open to candidates who have a degree from schools / universities
of design, professionals with significant experience and skills in car design and companies.
All those interested in taking part to the selection have to send their CV and portfolio by e-mail to: info@scuoladesign.com

You can find all the information and the briefing of Chris Bangle in: http://www.scuoladesign.com/pages/summer-school-2010/?lang=en

In addition to this, other two design workshops will be organized. One will be held by Patricia Urquiola and the other by Marti Guixé.

Courtesy: SPD 

Automobile is Art by Chris Bangle

Some time ago Chris Bangle, ex BMW Design director, gave a conference about car design philosophy and the Art of automobile world.
Follow this video because it helps to understand one of the few ways to treat the car design philosophy subject.

Via TED

Advanced Automotive Design Conference TUDelft

The Advanced Automotive Design Conference is underway in Delft University Holland. Speakers are ex students of that university became important car design managers today and they are:
Adrian Van Hooydonk (BMW), Lowie Vermeersch (Pininfarina), Fedde TalsmaWouter Kets (Audi), Sarkis Benliyan (Mercedes), Ramon Ginah (Alfa Romeo), Doeke de Walle (Pininfarina), Bart van Lotringen (DAF), Bart Janssen Groesbeek (Ducati).

To watch the conference video click video conference link

Source: Carbodydesign, Virtualcar

Chris Bangle's workshop: “Future Personal Emotional Mobility”

Scuola Politecnica di Design organizes from September 18th to September 24th one workshop with Chris Bangle.The theme of the workshop is “Future Personal Emotional Mobility”.

After the success of last year's summer courses Scuola Politecnica di Design organizes from September 18th to September 24th one workshop with Chris Bangle.The theme of the workshop is “Future Personal Emotional Mobility”This will be a unique design experience and it will allow participants from allover the world to project and work in strict contact with one of the mostinnovative designers of the current scene.Beside the workshop there will be the possibility to visit exhibitions anddesign show-rooms to make the stay in Milan even more exciting.Participation to the workshop is open to candidates who have a degree from schools / universities of design or professionals with significant experience and skills in car design.

All those interested in taking part to the selection have to send their CV and portfolio by e-mail to: info@scuoladesign.com

You can find all the information on the link below: http://www.scuoladesign.com/Site/summer/index_eng.php

Chris Bangle's breafing:


Personal Emotional Mobility of the Future
The Paradigm after the Next Car

Personal Mobility denotes a broad range of "vehicle" capabilities that enrich the lives of people everywhere. However, in the future, it is important that designers further grasp our emotional engagement with them.
If sustainable-shared transportation systems for private or public use are to gain wider acceptance, they must be approachable, usable, and enjoyable. The business model for the future of Personal Mobility will depend on the desirability of these products, not merely their ubiquity. And desirability encompasses strong emotional components.

Our future timeframe is ca. 2050, a world in which some demographic characteristics and context are significantly different. Cities currently under pressure to find local solutions to transportation problems will be highly stressed in 2050 if nothing changes. Yet, huge zones of scarcely populated areas in the world must still be supported with affordable mobility. In addition, there will be a greater percentage of aged citizenry, inhomogeneous gender distribution, cultural enfranchisement, and the immediacy of climate, energy and resource issues. All such points will be a part of the designers’ brief in the future and the basis of our challenge today.

There will be many stakeholders in the "ecosystem" of Future Personal Emotional Mobility. The better their agendas are met the more likely the system will prove successful. Governments want control and a healthy source of revenue. Citizens want equality and freedom. Consumers want the best price-performance ratio. Industries want profitable business models that protect their complex investments and intellectual capital. Workers want assured occupation. Obviously, everyone wants a positive climate of economic growth with a fair distribution of wealth. World-over mobility systems are expected to have a minimum negative environmental impact on our planet, while promoting the best use of its resources. And we might all have a bit of fun as well!


In the search for the emotional approach to the components of such a complex system we are able to explore the contribution design makes to our lives. Students are given experience in challenging our settled notions and dogmas in regards to this issue.

The first task students are assigned is the creation of a semantic model of their Personal Emotional Mobility System as a pyramid; starting at the top with a basic and fundamental goal they wish to achieve, filling the successive layers below with ever more detailed descriptions of what such goal entails. The granularity should increase as the pyramid base gets wider; however, all relative ideas and concepts must be contained in the more succinct descriptions of the layers above.

In the next phase, sketches or storyboards of what these worlds could look like, or examples taken from the world of today supportive of argument plausibility will replace the semantic content.

Maintaining a holism of the ideas is important, and we will be presenting our work in mid-process reviews to ensure that the "Top Down" logic remains intact.

The purpose of this pyramidal logic structure is to promote a wider understanding of the inter-relationships of our ideas at both a higher and lower meta-level of description. The students will be tasked with evaluating a scenario in which their lowest meta-level ideas belong to other pyramids of intention, which may even include pyramids of students. Furthermore, they are to observe the implications that insight allows in supporting designs.

The final task involves creating a proposal for the implied design "brief", which can be extracted from one portion of the pyramid base, while accompanying designs of the effects this concept would have were it contained in another pyramid of intent.

Our discussions and critique will focus on the depth of understanding the student expresses in finding the role that emotional content plays in their construct. Particular attention will be placed on the enhancement of design plausibility in the future context. The role that the student’s artwork plays will be evaluated on how well it supports this communication.

AFAD Bratislava final presentation

Hi friends,
here all the info to go visit AFAD University in Bratislava and check out the final presentation of Transportation Design Dept.

Don't miss it!

Image courtesy of Academy of Fine Arts and Design Bratislava

Art Center Summit 2009- Expanding the Vision of Sustainable Mobility

Join an international group of influential thinkers, industry executives, government leaders and entrepreneurs to explore how industries outside of the transportation and mobility fields approach sustainable mobility—and what their fresh, often unexpected perspectives can bring to the table.

When and where:

February 17-19, 2009

Pasadena Convention Center

Pasadena, CA

Presenters:

Dave Muyres
Summit DirectorVice President,

Educational Initiatives,

Art Center College of Design

Heidrun Mumper-Drumm
Summit Co-DirectorGraphic Designer;

Adjunct Associate Professor,

Art Center College of Design

Geoff Wardle
Summit Co-DirectorDirector,

Advanced Mobility Research,

Art Center College of Design

For more info please go to the following link: http://www2.artcenter.edu/summit/index.php

Ford T Design Challange

For all design students. Here all instructions to partecipate...Click and read

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The Automotive Designers Show, Milan 2009

The Automotive Designers Show will take place at the Milano Convention Centre on 7-8-9 April 2009 and will incorporate both an exhibition and a conference.

read more digg story

VDA Design Award 2008 - Transport efficiency 2020

The task set by the competition is "to produce concepts and to design visionary solutions for commercial vehicles in all segments of future freight transport by road."...continue reading...

read more digg story

MINI Design Award 2008, Milano Italy

The 4th edition of the Mini Design Award contest is open to all designers with the theme 'Giving value to water'. The event will be promoted at the next Milano Design Week which takes place on 15-21 April 2008.

Designers can register and submit their work to www.minidesignaward.it within 10 July 2008.

• Theme: “Il futuro della città: l’ambiente. Dare valore all’acqua.” ("The Future of the City: the environment - giving value to water")
• 15-21 aprile 2008
• Opening times: 10:30-22:30
• Triennale di Milano e Triennale Design Museum - Viale Alemagna 6

Organized by: MINI, IED Milano, ADI (Associazione Disegno Industriale)

Info and Image Via: Carbodydesign

Milano Furniture show 2008 starts!

Roderick Vos is the designer author of this turning carousel book shelf, the model will be at the "Milano salone del mobile 2008" in april.
This product has been done for "Linteloo".

Info Salone del mobile Milano 2008 at http://www.nuovopolofieramilano.it/

Foto and info Via www.designboom.com

Art Center Global Dialogues Barcelona, Spain

This blog would like to let you know about this event that will take place in Barcelona Spain on the 7th of March 2008.

"Hi, my name is Ansley Garner and I am heading up PR and Communications for the Art Center’s Barcelona project. It’s too good to be kept a secret so I thought I would like to share some of the Art Center Global Dialogues: Disruptive Thinking, event’s details with you.
When the Art Center Global Dialogues was still a wishful idea, we decided that the conference would need to be held in an emblematic and original location in this architecturally disruptive city. We chose Palau de la Música..."

Please follow at http://www2.artcenter.edu/dialogues/main.php to find all the necessary infos to participate.

Info and photo Via: http://blog.globaldialogues.eu/ by Ansley Garner

The Art Center Summit, Pasadena CA

Systems, Cities & Sustainable Mobility

February 5 - 7, 2008

Art Center College of Design South Campus 950 South Raymond AvenuePasadena, CA 91105

"Within the next 20 years, five billion people—representing 60 percent of the world’s population—will reside in cities. To meet the needs and aspirations of an increasingly urban society, design will play a crucial role in helping to anticipate and create the solutions which will enable these complex systems to function sustainably. "

Who Should Attend

Designers, engineers, planners, scientists, product planners, urban planners, industry leaders, government officials and leading educators who are seeking creative new ways to achieve sustainable mobility through design.

Please find all the info at: http://www.artcenter.edu/summit/

Source and photo Via: www.artcenter.edu

2007 China Automotive Design Conference

The 2007 China Automotive Design & Independent Innovation Conference marked the first gathering of independent Chinese (vs. joint venture) automakers getting together to discuss automotive styling. Taking place at the end of August, more than 140 design professionals from First Auto Works (FAW), Dongfeng Motor, Chery,.........more to read at www.cardesignnews.com

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2007 Microsoft/IDSA Spotlight Speaker Series

Here an event having as speaker a great friend of mine designer and VP Corporate Design Plantronics, Inc. Darrin Caddes

September 19 seminar starts at 1:00 PM ET

"Body & Form: Creating Intimate Relationships Between Products and the End-User"
Competition for customer mindshare and loyalty are at all-time highs. From consumer electronics to automobiles, the market is constantly flooded with new products from around the world that provide yet one more option for your customers to choose from. The margin of error for product success has become paper thin. One misstep and customers will abandon you for a product that looks similar, has more features and costs half the price online.

How can companies succeed in fiercely competitive markets? What are the traits of successful products that customers are willing to pay premium prices for (hello, iPhone!)? What is the role of industrial design?


Please join us as Darrin Caddes explores these issues and discusses the importance of fostering customer loyalty through products that establish emotional and physical connections. Products that people are passionate about because they empower and accentuate lifestyles. Products that become extensions of the body.

Darrin Caddes is vice president of corporate design at Plantronics, responsible for leading the company’s worldwide efforts to design innovative, compelling and stylish products in the consumer and professional marketplaces. Prior to Plantronics, Caddes served as director of design for Indian Motorcycle Corporation, where he helped create and define its brand strategy and brought numerous motorcycles to market.

Before joining Indian Motorcycle, Caddes was senior designer for BMW/Designworks USA. While there, Caddes served as chief designer of the award-winning BMW R1150GS Adventure motorcycle, currently displayed in the Pinokotek Der Modern, one of Germany’s largest museums dedicated to 20th and 21st century art and design. Caddes also managed the design of several other motorcycle models as well as the design of motorcycle accessories, rider's gear, apparel and lifestyle products. Before joining BMW/Designworks USA, he was a designer with Fiat Automotive Group and was part of the development team for several show and production cars.

Caddes holds a bachelor’s degree in industrial design from the Art Center College of Design, where he graduated with honors.

Info Via IDSA : http://new.idsa.org