Blog Automotive: Subaru Legacy

Wednesday, December 1, 2010

2010 Subaru Legacy Pictures

Completely brand new for 2010, the Legacy is more vast, snappier and more upscale than the past Subaru sedan. Reviewers are customarily astounded with the adaptations, but as with above all items from Subaru, its styling is still divisive. Some reviewers discovery it ungainly looking on the outside and oddly laid out on the inside. Others similar to the more muscular look, root out the ergonomics are thoughtful and love the method the Subie communicates an emotional makeup not found in the Camry or Accord.

2010 Subaru Legacy

2010 Subaru Legacy

Monday, October 4, 2010

Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan